Top 5 tips on how to build an audience using social-media

Written by on May 11, 2013

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Social media is the hot thing, right? Whether you’re an author, writer, musician, artist, businessperson or entrepreneur, you need an audience. If nobody knows you are there, how will they know to buy your goods and services, music or art?

Guy Kawasaki, Mr Social Media himself, shared a top 10 social media tips for authors that I think is useful for anybody who wants to use social media as a marketing platform to build an audience. Here’s a modified version of the list:

1. Start Yesterday
Don’t wait until you have a finished product, start building your platform before you begin, let people know what you’re doing.

2. Segment the social media services
According to Guy, the top five social media services are: Facebook – which is for people that you know, Twitter – which is for perceptions, Google+ which is for passion – passions you can’t share with your Facebook friends, Pinterest – which is for pinning pictures with tiny interactions, and LinkedIn – which is for making business connections or finding a job.

3. Make a great profile
Guy makes the point that your profile page is an ad. It’s your profile that convinces people to circle, follow, subscribe, or like you.

4. Curate, don’t create
Save yourself time and curate the content of others, link to articles, pictures and videos that are relevant to your area of expertise. Become a connector.

5. Candy-fy
As Guy says, social-media sights are busy places, which means people don’t notice all-text posts or posts with small pictures. Every post should have a picture that is at least 400 to 500 pixels wide or an embedded video from Youtube or Vimeo.

To read the rest of the list check out Guy’s excellent article here.

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